Today success is measured with money. I cannot tell the Ayurvedic doctors not to worry about money. Because, they are investing a lot in getting to a college and to study Ayurveda. The problem with current system is, a regular Ayurvedic student spends lakhs together of rupees and valuable 5.5 years of his life. But when he comes out, he is offered 5000 to 8000 rupees for the post of medical officer in a hospital.
So, naturally when they get a chance to loot a patient, they get tempted, so that they can get back their investment. Yet…., actually money will come…, even if you do not want, money will come. But it will take sometime, but success is certain. You be truthful with the patient, as far as possible, tell the truth. I am not telling the whole truth, I am not asking to tell a cancer patient directly that “hey, you have cancer”. So a doctor needs to be tactical in handling the patient.
Advice to Ayurvedic doctors video
Avoid unwanted medicines and lies –
But, unwanted lies – try to avoid it. Unwanted medicines – try not to write. Just prescribe what is essential according to the condition of the patient. (Related: Thank the doctor who cuts down medicines. )
Do not look at your medicine shelf while prescribing.
Now, prescribing is by not looking at the condition of the patient. Now, prescribing is done by looking at the doctor’s medicine shelf. I personally know managers of many Ayurvedic hospitals who direct doctors that they should prescribe at least 400 rupees worth of medicines per patient. If not, you will be sent off. And the poor doctor who wants to survive, naturally will oblige.
Don’t be a slave of one pharma company:
So, the best thing is to start the practice at your home at first. As patients grow, when you can afford to rent a shop, build a clinic / hospital. Do not be a slave for any company. Do not buy franchise of any pharma company. If you have a medical store attached to hospital, buy best medicines from many companies, with your choice.
In my opinion, there is no pharma company which is totally reliable. There are companies which are better and good. But no one is totally reliable. Even these good and better companies are offering very nominal commission with which you cannot survive.
If you want to go for manufacturing, don’t go for cosmetics. They are already everywhere. That is only one shade of Ayurveda. That is not the whole thing. Many companies are leaving the therapeutic side of Ayurveda and are going to the cosmetics side, because it is quick money. First decide whether you want to be a practitioner or an industrialist. If being industrialist is your aim, then no doubt you have to follow the rules of industrialism.
False health / disease claims – I had a student, who later became my colleague, who was a specialist in cancer treatment. I don’t know from where he specialized. He had some journalist friends, who wrote about him, got fame, got patients from all over the world. He would examine the papers. Naturally, cancer patients coming to Ayurvedic treatment after all examinations, lab investigations and some treatments. When they come, he would say, “oh! you have started radiation therapy. So, I cannot help with Ayurvedic treatments. I will anyhow try, but I do not have much hope.” He would treat the patient after taking advance payment. But he is not leaving the patient. He says that he will try. The patient will try for sometime and then die.
Is it good practice? I cannot advocate that. So, be truthful to yourself and to the patient, put in the hard word and have patience and perseverance. Do the best taking patient’s best interest into consideration. You will succeed, patients will come and so do the money.